TikTok - Videos, Shop & LIVE
Good overall compliance, with 4 red flags.
The policy scores 100 out of 100 and is graded C. It describes collecting 11 categories of personal data.
Source policy: www.tiktok.com
100Good
- Privacy grade
- Grade C
- Overall score
- 100/100
- Data categories
- 11 collected
- Third parties
- 0 shared
- Red flags
- 4 found
Critical attention required
Red flags identified
Our analysis flagged 4 points of concern in TikTok - Videos, Shop & LIVE's privacy policy.
Unilateral Policy Changes
Analyze outcome:
4/27
The company can change the privacy policy at any time without notifying users.
Vague Language and Ambiguity
Analyze outcome:
4/27
Use of broad or unclear terms that provide the service with excessive leeway in data handling.
Tracking Across Sites
Analyze outcome:
4/27
The service tracks users' activities on third-party websites, indicating extensive data collection.
Account Deletion Without Notice
Analyze outcome:
4/27
The service can terminate user accounts without warning or explanation.
What data is collected?
11 of 16Categories of personal data the policy says are collected.
Financial
Encompasses payment information, transaction history, credit card details, and financial account details.
Cookies and Tracking Elements
Information collected through cookies, web beacons, and other tracking technologies used to track user behavior and preferences online.
Contact Information
Phone numbers, email addresses, and other contact points.
Communications
Content of user communications through messaging services or support channels.
User Profile
Information users provide to create a profile, which might include a username, bio, preferences, etc.
Location
GPS data, IP address-based location, and other geolocation data.
Purchase and Order History
Specific financial information detailing items bought or services contracted.
Computer Information
IP address, browser type and version, operating system, and device identifiers.
Personal Identifier
Data that can be used to identify an individual, such as name, email address, phone number, and government-issued IDs.
User Online Activities
Information about how users interact with a website or application, such as browsing history, search queries, and usage patterns.
Demographic
Data such as age, gender, ethnicity, and possibly education level or employment status.
Purpose of data collection
9 of 10Understand why your data is requested.
Legal Compliance
Organizations may need to collect data to comply with legal obligations, such as maintaining records for regulatory purposes or responding to legal requests.
Transaction Processing
Personal and payment information is often collected to process transactions and manage billing for services or products.
Security and Fraud Prevention
Information might be collected to protect against and detect fraud, unauthorized activities, and other security threats.
Service Provision
Data is often collected to provide and improve the services or products that users have requested. This could involve using personal data for account creation, service delivery, or customer support.
Communication
Organizations often collect contact information to communicate with users, such as sending transactional emails, updates, newsletters, or responding to inquiries.
Analytics and Improvement
Data is used to analyze how users interact with a service or product. This helps in improving user experience, addressing issues, and making informed business decisions.
Personalization
To enhance user experience, data might be collected to personalize content, recommendations, and features based on individual preferences and behaviors.
Research and Development
Data might be used for research and development to innovate and develop new features, technologies, or services.
Marketing and Advertising
With user consent, data may be used for marketing purposes, such as targeting advertisements or promotions to users who might find them relevant.
Data retention periods
3How long the policy says data is kept.
Medium-term Retention
Data kept for several months to a few years. Examples include marketing data retained until a user unsubscribes or demonstrates inactivity for a certain period.
Long-term Retention
Data retained for several years due to legal, contractual, or business reasons. This might include transaction records, certain legal compliance data, and employee records.
Immediate Deletion
Data that is deleted immediately or as soon as it is no longer needed for processing, such as session data that does not persist beyond a logout.
Mobile app permission concerns
Based on the permissions the application requests, beyond what the policy states it collects.
No undisclosed data
The privacy policy discloses every type of data this app's permissions could give it access to.
Your rights
7 of 7 grantedWhat the policy says about your data protection rights.
- Right to access your dataYes
- Right to erasureYes
- Right to correct your dataYes
- Right to data portabilityYes
- Right to object to processingYes
- Right to restrict processingYes
- Right to withdraw consentYes
Security measures applied to protect the data
2 of 11Technical and organisational safeguards the policy describes for protecting your data.
Secure Data Transfer
Data is protected while it moves between devices and servers, typically over encrypted connections.
Secure Data Storage
Personal data is kept in protected systems, such as secured data centers or encrypted databases.
When will users be notified about privacy policy changes
1 of 8Circumstances that trigger user notification regarding updates to data handling practices.
Privacy-Relevant Changes
Changes that affect what personal data is collected, how it is used, or who it is shared with.
How will users be notified about privacy policy changes
2 of 8The channels and methods used to communicate privacy policy updates to users.
Update in Privacy Policy Document
The revised policy is published, usually with a new "last updated" date, and users are expected to check it themselves.
Other Communication Channels
Other means not listed here, such as letters, text messages or customer support.
Legal basis for data processing
6 of 6The lawful grounds under which your personal data is collected and processed.
Legal Obligation
Processing is needed to comply with a law the organization is subject to.
Consent
The user has agreed to the processing of their personal data for one or more specific purposes.
Contractual Necessity
Processing is needed to perform a contract with the user, or to take steps the user asked for before entering into one.
Legitimate Interests
Processing is needed for the legitimate interests of the organization or a third party, unless the user's rights and interests override them.
Public Task
Processing is needed to carry out a task in the public interest or an official function set out in law.
Vital Interests
Processing is needed to protect someone's life or physical safety.
Children's data
What the policy says about collecting data from children.
Addresses data from children
Whether the policy specifically covers how data from children and minors is handled.
Yes
Collects data from children
Whether the policy says the service collects personal data from children.
No
Minimum age
The age below which the policy says personal data is not collected.
13 years
Age for consent
The age the policy gives for obtaining consent to process a child's data.
18 years
Legal basis for children's data
Legitimate Interests
Processing is needed for the legitimate interests of the organization or a third party, unless the user's rights and interests override them.
Contact information
Reach out to the data controller for questions, requests, or concerns about your personal data.
Email
- contact us through our webform
Phone number
- N/A
Website
- N/A
Address
- For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.
Company name
- TikTok Technology Limited or TikTok Information Technologies UK Limited
About this application
- Platform
- Android
- Application id
- com.zhiliaoapp.musically
- Category
- Social
- Store listing
- Store page