Pro Se

Pro Se analysisAnalysed on

WhatsApp Business

Moderate overall compliance, with 5 red flags.

The policy scores 74 out of 100 and is graded E. It describes collecting 8 categories of personal data and sharing it with 1 third party. 4 topics a privacy policy is expected to cover are not addressed.

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Source policy: www.whatsapp.com

Pro Se rating: 74 out of 100, Moderate

74Moderate

Pro Se Rating
Privacy grade
Grade E
Overall score
74/100
Data categories
8 collected
Third parties
1 shared
Red flags
5 found

Critical attention required

Red flags identified

Our analysis flagged 5 points of concern in WhatsApp Business's privacy policy.

Unilateral Policy Changes

Analyze outcome:

5/27

The company can change the privacy policy at any time without notifying users.

Vague Language and Ambiguity

Analyze outcome:

5/27

Use of broad or unclear terms that provide the service with excessive leeway in data handling.

Undefined Retention Timeframes

Analyze outcome:

5/27

Absence of specified periods for data retention or reasons for keeping data.

No Data Access or Correction Rights

Analyze outcome:

5/27

Users lack the ability to view or correct their personal data.

Extensive Data Sharing

Analyze outcome:

5/27

The policy permits broad sharing of data with third parties, often without clear disclosure.

What data is collected?

8 of 16Categories of personal data the policy says are collected.

  • Computer Information

    IP address, browser type and version, operating system, and device identifiers.

  • Personal Identifier

    Data that can be used to identify an individual, such as name, email address, phone number, and government-issued IDs.

  • Purchase and Order History

    Specific financial information detailing items bought or services contracted.

  • User Profile

    Information users provide to create a profile, which might include a username, bio, preferences, etc.

  • Communications

    Content of user communications through messaging services or support channels.

  • User Online Activities

    Information about how users interact with a website or application, such as browsing history, search queries, and usage patterns.

  • Location

    GPS data, IP address-based location, and other geolocation data.

  • Contact Information

    Phone numbers, email addresses, and other contact points.

Data shared with third parties

1Organisations the policy says data is shared with.

  • Meta

Purpose of data collection

7 of 10Understand why your data is requested.

  • Communication

    Organizations often collect contact information to communicate with users, such as sending transactional emails, updates, newsletters, or responding to inquiries.

  • Marketing and Advertising

    With user consent, data may be used for marketing purposes, such as targeting advertisements or promotions to users who might find them relevant.

  • Security and Fraud Prevention

    Information might be collected to protect against and detect fraud, unauthorized activities, and other security threats.

  • Service Provision

    Data is often collected to provide and improve the services or products that users have requested. This could involve using personal data for account creation, service delivery, or customer support.

  • Legal Compliance

    Organizations may need to collect data to comply with legal obligations, such as maintaining records for regulatory purposes or responding to legal requests.

  • Research and Development

    Data might be used for research and development to innovate and develop new features, technologies, or services.

  • Analytics and Improvement

    Data is used to analyze how users interact with a service or product. This helps in improving user experience, addressing issues, and making informed business decisions.

Mobile app permission concerns

3Based on the permissions the application requests, beyond what the policy states it collects.

  • Biometric Data

    Fingerprints, facial recognition data, or other biometric identifiers.

  • Social Media Information

    Data obtained from users' social media profiles or activity, if integrated with the service.

  • Demographic

    Data such as age, gender, ethnicity, and possibly education level or employment status.

Your rights

6 of 7 grantedWhat the policy says about your data protection rights.
  • Right to access your dataYes
  • Right to erasureYes
  • Right to correct your dataYes
  • Right to data portabilityNot stated
  • Right to object to processingYes
  • Right to restrict processingYes
  • Right to withdraw consentYes

What the policy does not address

4Topics a privacy policy is expected to cover that this one leaves out.
  • How long data is kept
  • Right to data portability
  • When users are told about changes
  • Children's data

Security measures applied to protect the data

2 of 11Technical and organisational safeguards the policy describes for protecting your data.

  • Generic Security Assurances

    The policy states that data is protected but does not describe the specific measures used.

  • Vendor and Third-Party Assessments

    Service providers that handle personal data are vetted and monitored for adequate security.

How will users be notified about privacy policy changes

1 of 8The channels and methods used to communicate privacy policy updates to users.

  • Update in Privacy Policy Document

    The revised policy is published, usually with a new "last updated" date, and users are expected to check it themselves.

2 of 6The lawful grounds under which your personal data is collected and processed.

  • Contractual Necessity

    Processing is needed to perform a contract with the user, or to take steps the user asked for before entering into one.

  • Legitimate Interests

    Processing is needed for the legitimate interests of the organization or a third party, unless the user's rights and interests override them.

Children's data

What the policy says about collecting data from children.

  • Addresses data from children

    Whether the policy specifically covers how data from children and minors is handled.

    No

  • Collects data from children

    Whether the policy says the service collects personal data from children.

    No

  • Minimum age

    The age below which the policy says personal data is not collected.

    0 years

  • Age for consent

    The age the policy gives for obtaining consent to process a child's data.

    0 years

Contact information

Reach out to the data controller for questions, requests, or concerns about your personal data.
Address
Merrion Road Dublin 4 D04 X2K5 Ireland
Company name
WhatsApp Ireland Limited

About this application

Platform
Android
Application id
com.whatsapp.w4b
Category
Communication
Store listing
Store page