Pro Se

Pro Se analysisAnalysed on

McDonald's

Moderate overall compliance, with 1 red flag.

The policy scores 68 out of 100 and is graded E. It names 4 third parties data is shared with. 5 topics a privacy policy is expected to cover are not addressed.

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Source policy: www.mcdonalds.com

Pro Se rating: 68 out of 100, Moderate

68Moderate

Pro Se Rating
Privacy grade
Grade E
Overall score
68/100
Data categories
0 collected
Third parties
4 shared
Red flags
1 found

Critical attention required

Red flags identified

Our analysis flagged one point of concern in McDonald's's privacy policy: Vague Language and Ambiguity.

Vague Language and Ambiguity

Analyze outcome:

1/27

Use of broad or unclear terms that provide the service with excessive leeway in data handling.

Data shared with third parties

4Organisations the policy says data is shared with.

  • vendors

  • McDonald’s Family

  • its subsidiaries and McDonald’s franchisees

  • McDonald’s Corporation

Purpose of data collection

3 of 10Understand why your data is requested.

  • Personalization

    To enhance user experience, data might be collected to personalize content, recommendations, and features based on individual preferences and behaviors.

  • Service Provision

    Data is often collected to provide and improve the services or products that users have requested. This could involve using personal data for account creation, service delivery, or customer support.

  • Marketing and Advertising

    With user consent, data may be used for marketing purposes, such as targeting advertisements or promotions to users who might find them relevant.

Data retention periods

1How long the policy says data is kept.

  • Long-term Retention

    Data retained for several years due to legal, contractual, or business reasons. This might include transaction records, certain legal compliance data, and employee records.

Mobile app permission concerns

5Based on the permissions the application requests, beyond what the policy states it collects.

  • User Online Activities

    Information about how users interact with a website or application, such as browsing history, search queries, and usage patterns.

  • Computer Information

    IP address, browser type and version, operating system, and device identifiers.

  • Location

    GPS data, IP address-based location, and other geolocation data.

  • User Profile

    Information users provide to create a profile, which might include a username, bio, preferences, etc.

  • Personal Identifier

    Data that can be used to identify an individual, such as name, email address, phone number, and government-issued IDs.

Your rights

5 of 7 grantedWhat the policy says about your data protection rights.
  • Right to access your dataYes
  • Right to erasureYes
  • Right to correct your dataYes
  • Right to data portabilityNot stated
  • Right to object to processingYes
  • Right to restrict processingNot stated
  • Right to withdraw consentYes

What the policy does not address

5Topics a privacy policy is expected to cover that this one leaves out.
  • What data is collected
  • Right to data portability
  • Right to restrict processing
  • Security measures
  • Legal basis for processing

When will users be notified about privacy policy changes

1 of 8Circumstances that trigger user notification regarding updates to data handling practices.

  • Business Changes

    Changes to the organization itself, such as a merger, acquisition or sale of assets, that may affect how data is handled.

How will users be notified about privacy policy changes

2 of 8The channels and methods used to communicate privacy policy updates to users.

  • Email Notification

    Users are told about the change by email, at the address linked to their account.

  • Update in Privacy Policy Document

    The revised policy is published, usually with a new "last updated" date, and users are expected to check it themselves.

Children's data

What the policy says about collecting data from children.

  • Addresses data from children

    Whether the policy specifically covers how data from children and minors is handled.

    Yes

  • Collects data from children

    Whether the policy says the service collects personal data from children.

    Yes

  • Minimum age

    The age below which the policy says personal data is not collected.

    13 years

  • Age for consent

    The age the policy gives for obtaining consent to process a child's data.

    16 years

Contact information

Reach out to the data controller for questions, requests, or concerns about your personal data.
Email
contact@example.com
Phone number
N/A
Website
www.example.com
Address
N/A
Company name
McDonald's

About this application

Platform
Android
Application id
com.mcdonalds.app
Category
Food & Drink
Store listing
Store page