Google Messages

• Computer Information

  IP address, browser type and version, operating system, and device identifiers.

• Personal Identifier

  Data that can be used to identify an individual, such as name, email address, phone number, and government-issued IDs.

• Purchase and Order History

  Specific financial information detailing items bought or services contracted.

• Financial

  Encompasses payment information, transaction history, credit card details, and financial account details.

• Communications

  Content of user communications through messaging services or support channels.

• Contact Information

  Phone numbers, email addresses, and other contact points.

• User Online Activities

  Information about how users interact with a website or application, such as browsing history, search queries, and usage patterns.

• Cookies and Tracking Elements

  Information collected through cookies, web beacons, and other tracking technologies used to track user behavior and preferences online.

• Location

  GPS data, IP address-based location, and other geolocation data.

• Affiliates and trusted businesses

• Personalization

  To enhance user experience, data might be collected to personalize content, recommendations, and features based on individual preferences and behaviors.

• Communication

  Organizations often collect contact information to communicate with users, such as sending transactional emails, updates, newsletters, or responding to inquiries.

• Service Provision

  Data is often collected to provide and improve the services or products that users have requested. This could involve using personal data for account creation, service delivery, or customer support.

• Security and Fraud Prevention

  Information might be collected to protect against and detect fraud, unauthorized activities, and other security threats.

• Marketing and Advertising

  With user consent, data may be used for marketing purposes, such as targeting advertisements or promotions to users who might find them relevant.

• Research and Development

  Data might be used for research and development to innovate and develop new features, technologies, or services.

• Analytics and Improvement

  Data is used to analyze how users interact with a service or product. This helps in improving user experience, addressing issues, and making informed business decisions.

• User-Controlled Retention

  Information that users have control over in terms of when or if it is deleted, such as data stored in user accounts that can be deleted by user action.

• Long-term Retention

  Data retained for several years due to legal, contractual, or business reasons. This might include transaction records, certain legal compliance data, and employee records.

• Archived Data

  Data that is archived for historical or research purposes but is no longer actively used. This might be subject to different security measures and access controls.

• Medium-term Retention

  Data kept for several months to a few years. Examples include marketing data retained until a user unsubscribes or demonstrates inactivity for a certain period.

• Regulatory Compliance

  Data retained specifically to meet regulatory requirements, where laws dictate specific timeframes, such as tax records or data related to legal disputes.

• Short-term Retention

  Data retained for a short period, often days to a few months, such as some types of temporary logs or non-essential cookies.

• User Profile

  Information users provide to create a profile, which might include a username, bio, preferences, etc.

• Social Media Information

  Data obtained from users' social media profiles or activity, if integrated with the service.

• Biometric Data

  Fingerprints, facial recognition data, or other biometric identifiers.

• Right to access your dataYes
• Right to erasureYes
• Right to correct your dataYes
• Right to data portabilityYes
• Right to object to processingYes
• Right to restrict processingYes
• Right to withdraw consentYes

• Vendor and Third-Party Assessments

  Service providers that handle personal data are vetted and monitored for adequate security.

• Data Access Limitation

  Access to personal data is restricted to the staff and systems that need it, for example through role-based permissions.

• Secure Data Storage

  Personal data is kept in protected systems, such as secured data centers or encrypted databases.

• Privacy Audits and Reviews

  Regular internal or external audits and reviews that check how personal data is handled and protected.

• Generic Security Assurances

  The policy states that data is protected but does not describe the specific measures used.

• Secure User Authentication

  Accounts are protected by measures such as strong passwords, two-factor authentication or secure session handling.

• Privacy and Security Program

  A formal program of policies, roles and controls the organization maintains to protect personal data.

• Secure Data Transfer

  Data is protected while it moves between devices and servers, typically over encrypted connections.

• Encryption

  Data is encoded so that only authorized parties can read it, in storage, in transit, or both.

• Consent Requirements

  Changes that require users to give, renew or withdraw their consent.

• Introduction of New Services

  New products or features that collect or use personal data in new ways.

• Changes in Data Processing

  Changes to how, where or by whom personal data is processed, such as new service providers or storage locations.

• Legal Compliance Updates

  Changes made to comply with new or amended laws and regulations.

• Minor Updates and Clarifications

  Editorial changes, such as corrected wording or clarifications, that do not change how data is handled.

• Privacy-Relevant Changes

  Changes that affect what personal data is collected, how it is used, or who it is shared with.

• Update in Privacy Policy Document

  The revised policy is published, usually with a new "last updated" date, and users are expected to check it themselves.

• Website Announcement

  A notice is posted on the service's website, such as a banner or a news page.

• Email Notification

  Users are told about the change by email, at the address linked to their account.

• Consent

  The user has agreed to the processing of their personal data for one or more specific purposes.

• Vital Interests

  Processing is needed to protect someone's life or physical safety.

• Legal Obligation

  Processing is needed to comply with a law the organization is subject to.

• Public Task

  Processing is needed to carry out a task in the public interest or an official function set out in law.

• Legitimate Interests

  Processing is needed for the legitimate interests of the organization or a third party, unless the user's rights and interests override them.

• Contractual Necessity

  Processing is needed to perform a contract with the user, or to take steps the user asked for before entering into one.

• Addresses data from children

  Whether the policy specifically covers how data from children and minors is handled.

  Yes

• Collects data from children

  Whether the policy says the service collects personal data from children.

  Yes

• Minimum age

  The age below which the policy says personal data is not collected.

  0 years

• Age for consent

  The age the policy gives for obtaining consent to process a child's data.

  13 years

Legal basis for children's data

• Consent

  The user has agreed to the processing of their personal data for one or more specific purposes.

Website

google.com

Address

1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Company name

Google LLC